Editorial standards

Contents

1. Sourced, dated facts
2. Even-handed profiles
3. Named over anonymous
4. No paid placement
5. AI tools
6. Corrections

Sourced, dated facts

Every factual claim about a firm links to a page we opened, with the date we read it. When something cannot be verified, it is left out or described as not published. Figures a firm reports about itself are labelled as the firm's own.

Even-handed profiles

Every firm is described in the same neutral terms, with its strengths, its limits and the companies it suits. Each profile also says when another firm is the better choice.

Named over anonymous

We give more weight to client work with a named client and a measured result than to results attributed to an unnamed company, and we say which is which.

No paid placement

No firm pays to appear, to be ranked or to be described differently, and there are no affiliate links.

AI tools

AI tools assist with research and drafting. Every claim is checked against its cited source before publication.

Corrections

Report an error through the contact page. Verified errors are fixed promptly, the page's date is updated and the change is logged.

Further reading

• Guide · ChoosingHow to choose an AI consulting firm for your companyMost proposals look alike by the second meeting. This guide sorts the firms by what they actually do, then sets out the evidence and questions that tell them apart.
• Guide · Due diligenceRed flags when hiring an AI consultantThe warning signs are rarely dramatic. They sit in the wording of a result, the scope of a pilot and the clauses about who owns what. This is what to check before signing.
• Guide · EngagementsWhat an AI consulting engagement looks like, phase by phaseAssessment, design, build, launch and operation. What each phase produces, how long firms say it takes and where companies lose momentum between them.